This is the latest work from Pete Konczal and director Ruth Hogben huge congratulations to Ariana Grande on the launch of her new beauty brand r.e.m beauty. This is the first drop of the range entitled Chapter One – Ultraviolet. r.e.m. beauty is like one of Ariana Grande's sultry, spacey pop albums wrapped up into a line of funky, science-fiction-esque products for the eyes, lips, and face. Shot on Arri LF and K35s.