Land Rover 'Land of Above and Beyond'

Land Rover with Spark44 and Accenture Interactive have created an all-action campaign for The New Defender. Filmed in Morocco, Director Scott Lyon alongside DoP Steve Chivers have turned a rugged North African landscape into an adventure playground. The global TV, social, online and print campaign brings to life the fictional island of ‘Above & Beyond’, a wild and rugged land where only Land Rovers exist. Traffic lights, car washes, speed cameras and car parks pop up in some very surprising locations, but the highly desirable, all-capable Defender takes them all in its stride.