Morrisons celebrate Farmers who make Christmas happen in this playful outing, with Somesuch Director Nick Gordon with DP Todd Martin. The film focuses on food, with Farmer Christmas playing a major role in making the big day special with his home-grown feasts. Charming twists on familiar festive staples bring a lovely energy to the ad, as a pair of young friends explore the magical farm where Christmas dinner is grown. The final sit-down feels like a reward after the flashes of magical realism and well-judged VFX, bringing viewers back down to earth.